7 Reasons Why Credit Unions are Struggling (2024)

7 Reasons Why Credit Unions are Struggling (1)

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Jessica MacRoberts 7 Reasons Why Credit Unions are Struggling (2)

Jessica MacRoberts

Helping business improve operational efficiencies, automate workflows/business processes, have a complete 360 degree view of customer data across, sales, marketing and services, all with the power of No-Code

Published Jan 5, 2024

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Credit unions are grappling with a myriad of challenges that threaten their traditional operating models. Economic conditions pose a significant threat, with downturns or recessions impacting both the institutions and their members. Rising default rates during challenging economic times contribute to financial stress for credit unions.

The ongoing wave of technology and digital transformation in the financial industry presents another formidable challenge. Credit unions failing to adapt to evolving technological trends risk falling behind, struggling to provide the convenience and digital services expected by members. This lag in technological adoption can result in a loss of members to more tech-savvy competitors.

Here are 7 reasons why your CU may be struggling today and how Creatio can help your CU address these challenges in 2024:

  1. Economic Conditions: Economic downturns or recessions can impact credit unions, affecting the financial health of both the institution and its members. In challenging economic times, members may struggle to repay loans, leading to increased default rates and financial stress for credit unions..
  2. Technology and Digital Transformation: The financial industry, including credit unions, has been undergoing significant digital transformation. Credit unions that fail to adapt to changing technology trends may struggle to provide the convenience and digital services that members increasingly expect. This could result in a loss of members to more technologically advanced competitors.
  3. Regulatory Compliance: Credit unions operate in a highly regulated environment. Changes in regulations or increased compliance requirements can pose challenges for smaller credit unions that may lack the resources to navigate complex regulatory landscapes.
  4. Competition from Fintech: Fintech companies have been disrupting the traditional banking and credit union sector by offering innovative and user-friendly financial solutions. Credit unions that do not embrace technological advancements or collaborate with fintech partners may find it challenging to compete.
  5. Member Expectations: Members' expectations for seamless, personalized, and efficient financial services have been rising. Credit unions that do not meet these expectations may struggle to retain and attract members.
  6. Risk Management: In an evolving financial landscape, effective risk management is crucial. Credit unions facing challenges in managing risks, such as credit risk or cybersecurity threats, may find themselves in difficult situations.
  7. Demographic Shifts: Changes in demographics, including aging populations and shifting consumer behaviors, can impact the demand for certain financial products and services. Credit unions that do not adjust their offerings to align with changing demographics may face challenges

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How Creatio addresses these challenges:

  1. Risk Management: Creatio provides robust tools for risk assessment and management. It enables credit unions to analyze member data, assess credit risk, and make informed decisions, thereby mitigating the impact of economic downturns on default rates.
  2. Workflow Automation: Streamlining processes through automation helps credit unions respond swiftly to changing economic conditions. Automated workflows can expedite loan approval processes and enhance overall operational efficiency, reducing financial stress.
  3. Unified Member Data: Creatio's CRM consolidates member data, offering a 360-degree view of each member. This unified data platform enables credit unions to understand member preferences and behaviors, facilitating the delivery of personalized and technologically advanced services.
  4. Digital Engagement: Creatio supports multichannel communication, allowing credit unions to engage with members through digital channels. Automated communication workflows can deliver targeted messages, ensuring credit unions stay connected with tech-savvy members.
  5. Personalization: Creatio's CRM capabilities empower credit unions to personalize member interactions. This is crucial for meeting the expectations of members who demand tailored financial services, even during challenging economic conditions.
  6. Data Analytics: Creatio's analytics tools enable credit unions to derive actionable insights from member data. This helps in identifying trends, forecasting member needs, and making strategic decisions to stay competitive in a technologically evolving landscape.

Creatio acts as a catalyst for credit unions seeking to transform their traditional operating models. By integrating CRM and workflow automation, credit unions can enhance their agility, responsiveness, and member-centric approach, ultimately positioning themselves to thrive in the face of economic challenges and technological disruptions. The result is a more resilient and tech-savvy credit union that not only survives but excels in the dynamic financial landscape of 2024.

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Woodley B. Preucil, CFA

Senior Managing Director

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Jessica MacRoberts Very insightful.Thanks for sharing.

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7 Reasons Why Credit Unions are Struggling (2024)

FAQs

7 Reasons Why Credit Unions are Struggling? ›

Credit unions facing challenges in managing risks, such as credit risk or cybersecurity threats, may find themselves in difficult situations. Demographic Shifts: Changes in demographics, including aging populations and shifting consumer behaviors, can impact the demand for certain financial products and services.

Why are credit unions struggling? ›

Competing with Larger Banks and FinTechs

Similarly, Neobanks and Fintech often have low overheads and are highly agile and innovative. Credit unions, especially smaller ones, might find it more challenging to compete. Credit unions must find the path to digitalization to stay competitive and retain membership.

What is the biggest risk to credit unions? ›

Liquidity Risk: The risk of not having sufficient liquid assets to meet the credit union's short-term obligations, which could impact its ability to function effectively and serve its members. Interest Rate Risk: Credit unions often have a significant portion of their assets and liabilities tied to interest rates.

What happens to credit unions if banks collapse? ›

Both the NCUA and FDIC are responsible for insuring funds in the event that a financial institution fails. The NCUA insures credit union accounts, while the FDIC provides insurance for bank accounts. They both come with the same limits on insurance coverage.

What is the downfall of a credit union? ›

Credit unions tend to have fewer branches than traditional banks. A credit union may not be close to where you live or work, which could be a problem unless your credit union is part of a shared branch network and/or a large ATM network such as Allpoint or MoneyPass.

Why do people not like credit unions? ›

Some have argued that credit unions are inherently inefficient because of their one-member, one-vote governance structure.

What are the top credit union issues? ›

Cybersecurity threats can be a major challenge for all financial institutions. As technology advances, so do the methods used by hackers to steal sensitive information. Credit unions should invest in cybersecurity measures to better protect their members' personal and financial information.

Which is safer FDIC or NCUA? ›

Why are credit unions safer than banks? Like banks, which are federally insured by the FDIC, credit unions are insured by the NCUA, making them just as safe as banks. The National Credit Union Administration is a US government agency that regulates and supervises credit unions.

What are the credit union trends in 2024? ›

We expect overall credit union loan growth to slow to 5.0% in 2024 due to tight credit union liquidity, high interest rates and satiated consumer demand for durable goods. Consumer spending on servicing debt will rise in 2024.

Are credit unions safe from crash? ›

Credit unions are insured by the National Credit Union Administration (NCUA). Just like the FDIC insures up to $250,000 for individuals' accounts of a bank, the NCUA insures up to $250,000 for individuals' accounts of a credit union. Beyond that amount, the bank or credit union takes an uninsured risk.

Can a credit union lose your money? ›

Most Deposits Are Insured Through the NCUA

This insurance provides peace of mind that money won't be lost should a bank fail. While credit unions aren't covered by the FDIC, their deposits are insured. All federal credit unions and many state-chartered credit unions are federally insured by the NCUA.

Who are the top 5 credit unions? ›

  • No. 1 — Navy Federal Credit Union.
  • No. 2 — State Employees' Credit Union.
  • No. 3 — Pentagon Federal Credit Union.
  • No. 4 — Boeing Employees' Credit Union.
  • No. 5 — SchoolsFirst Federal Credit Union.
  • No. 6 — Golden 1 Credit Union.
  • No. 7 — America First Credit Union.
  • No. 8 — Alliant Credit Union.
May 14, 2024

How safe is my credit union? ›

It's an independent federal agency created by the U.S Congress in 1970, insuring deposits at federally chartered credit unions. Credit unions are federally insured by the National Credit Union Share Insurance Fund (NCUSIF), which is backed by the full faith and credit of the U.S. government.

Should I put my money in a credit union? ›

What Are the Major Advantages of Credit Unions? Credit unions typically offer lower closing costs for home mortgage loans, and lower rates for lending, particularly with credit card and auto loan interest rates. They also have generally lower fees and higher savings rates for CDs and money market accounts.

How many credit unions have failed in the United States? ›

Nationally, two have gone under already in 2023, and on average seven failed in each of the prior five years, according to data compiled by the National Credit Union Administration, a federal agency akin to the FDIC or Federal Deposit Insurance Corp. for banks.

What is a predatory financial service? ›

What is predatory lending? Lending and mortgage origination practices become "predatory" when the borrower is led into a transaction that is not what they expected. Predatory lending practices may involve lenders, mortgage brokers, real estate brokers, attorneys, and home improvement contractors.

Why are so many credit unions merging? ›

Credit union mergers typically happen for multiple reasons. For example, a credit union may merge to expand services. However, other factors can contribute to the decision to merge, such as declining membership or financial performance problems.

Why are banks worse than credit unions? ›

With an enhanced, strong bottom line holding such a prominent place within banks, banks can have higher fees, lower rates on deposits, and higher interest rates on loans.. On the other hand, credit unions are obliged to reinvest their income toward programs in order to qualify for nonprofit, tax-exempt status.

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