Investor (2024)

Who is an Investor?

An investor is an individual that puts money into an entity such as a business for a financial return. The main goal of any investor is to minimize risk and maximize return. It is in contrast with a speculator who is willing to invest in a risky asset with the hopes of getting a higher profit.

Investor (1)

There are many types of investors out there. Some invest in startups hoping that the company will grow and prosper; they are also referred to as venture capitalists. In addition, there are those who put their money into a business in exchange for part ownership in the company. Some also invest in the stock market in return for dividend payments.

What is Investing?

The act of putting money into a business or organization to earn a profit is called investing. With a small business, an investor takes on the additional risk of making little to no profit as the business may or may not succeed. However, with a publicly traded company, there is a wealth of information available on the company’s financial position that will allow the investor to make a more calculated decision and enter and exit the market as they please. In the U.S, the Securities Exchange Commission (SEC) regulates the investment risk in publicly traded companies.

Types of Investors

1. Retail or Individual Investor

A retail or individual investor is someone who invests in securities and assets on their own, usually in smaller quantities. They typically buy stocks in round numbers such as 25. 50, 75 or 100. The stocks they buy are part of their portfolio and do not represent those of any organization.

However, many individual investors make trades based on their emotions. They let fear and greed dictate the stocks they buy. It is not the most optimal way to trade as stock markets are incredibly volatile, and it is often hard to predict the direction in which the stock will move.

2. Institutional Investor

An institutional investor is a company or organization that invests money to buy securities or assets such as real estate. Unlike individual investors who buy stocks in publicly traded companies on the stock exchange, institutional investors purchase stock in hedge funds, pension funds, mutual funds, and insurance companies. They also make substantial investments in the companies, very often reaching millions in dollars in value. The institutional investor is not the beneficiary of the earnings from the investment, but the company as a whole act as a beneficiary.

However, according to the UK’s HM Revenue and Customs Office, an institutional investor can either invest on behalf of others or in their own capacity. If they invested using their account, then they would not be considered an institutional investor. While some people own their shares, others own them through institutional investors who invest their money in other savings or investment accounts.

For example, a portion of many people’s paychecks is given to a pension fund each month. The pension fund uses the money to buy other financial assets to earn a profit. In this case, the pension fund is an institutional investor as they are buying shares on behalf of the people who invested their money in the fund.

Since institutional investors buy securities and financial assets at a much greater scale than their retail counterparts, they often exert a significant influence over the financial markets and the economies of nations. They are also a major source of capital for companies that are publicly listed on the stock exchange.

Individual vs. Institutional Investors

The two types of investors differ in a number of ways, including:

1. Access to resources

Institutional investors are very large companies and can take advantage of numerous resources such as financial professionals to oversee their portfolio on a daily basis, allowing them to enter and exit the market at the right time. Individual investors need to do the same on their own through research and available data.

2. Decision-making

With institutional investors, the investments are usually overseen by different individuals in the organization. For example, the board of directors makes the decision-making process more challenging as people are likely to propose different ideas on what trades to make. As an individual investor, you are your boss and the sole decision maker when it comes to buying and selling shares.

3. Identifying investment opportunities

Since institutional investors are able to access a large number of resources and capital, they are privy to investment structures and products available before anyone else. By the time investment opportunities reach from the hedge fund or private equity funds to the individual investor level, the rest are able to use second-hand investment strategies that have already been implemented by the large institutions.

Additional Resources

Thank you for reading CFI’s guide on Investor. To keep learning and advancing your career, the following resources will be helpful:

Investor (2024)

FAQs

How do you answer an investor question? ›

Be honest. Investors can sniff out BS from a mile away, so it's important to be honest in your answers. If you don't know the answer to a question, just say so. It's better to be honest than try to BS your way through it.

How do you respond to an investor? ›

Responding to Emails with Investors
  1. Respond. I would say that anecdotally over half of the time I reply to an outreach asking further questions, I hear nothing back. ...
  2. Show you are interested. ...
  3. Answer the question. ...
  4. Clarify how the investor can be supportive beyond money.
Jun 20, 2023

What to say when an investor says no? ›

Here are three things you should say at this moment that might turn this loss into a win: Stay Positive and Keep Updating: Politely ask if you can keep the investor updated on your progress, even if they've said no. This shows persistence and keeps the door open for future opportunities.

How to respond to an investment offer? ›

Respond professionally and respectfully, but remain cautious

However, be very cautious and do not divulge any material information. Especially, do not discuss or provide any confidential information to the buyer. If you are interested in selling to this buyer, providing information will come much later.

What an investor wants to hear? ›

Investors want to see their investment appreciate, so they tend to favor businesses that are growing or on the cusp of growth. “That's when investors love talking to owners,” Gore says. Innovative startups that can prove they're targeting a potentially lucrative, scalable market also greatly interest investors.

What are 5 questions you should ask when investing? ›

5 questions to ask before you invest
  • Am I comfortable with the level of risk? Can I afford to lose my money? ...
  • Do I understand the investment and could I get my money out easily? ...
  • Are my investments regulated? ...
  • Am I protected if the investment provider or my adviser goes out of business? ...
  • Should I get financial advice?

What not to say to investors? ›

10 Things Entrepreneurs Should Never Say To Investors
  • You Need to Sign This NDA. ...
  • We Have No Competition. ...
  • We Don't Really Know Our Unique Selling Proposition Yet. ...
  • We Have No Weaknesses. ...
  • This is Such a Sure Thing it Can't Fail. ...
  • I Don't Have an Exit Strategy Yet. ...
  • We Really Need the Money.
Feb 23, 2019

What is a good sentence for investor? ›

He's a shrewd investor and refineries make money. We will continue working to maintain investor confidence. Making these changes permanent could damage investor confidence at a time when investment will be crucial to a recovery. That badly hurt business and investor confidence.

What is a silent investor? ›

Silent partners — also known as silent investors — invest in companies without being involved in daily operations. They invest their money in your business, but they don't attend meetings or make decisions. They don't oversee finances or review strategies.

Can you reject an investor? ›

When you receive a cold email from an investor interested in your company, a great response to decline the interest is usually something along the lines of “thank you for your interest. We're heads down on project X right now and not looking for investment, but will keep in touch should that change down the line.”

How do you win over an investor? ›

To win over investors, you need a solid business plan that proves you've got what it takes. Outline your business's short-term and long-term goals and the strategies you'll employ to achieve them. Your plan should be realistic, actionable, and backed by thorough market research.

How to respond to a no from an investor? ›

A "thank you" could go a very long way.

But "You're making a mistake and you're going to regret it" is about the worst thing you can say to someone who has just rejected your pitch. The absolute best way to handle rejection is by thanking the investor.

How do you impress an investor? ›

Here are some tips to help you improve your delivery:
  1. Speak clearly and slowly: Enunciate your words clearly and avoid speaking too fast.
  2. Use body language: Use gestures and facial expressions to emphasize key points and convey confidence.
  3. Be authentic: Be yourself and let your personality shine through.
Mar 19, 2023

What is a good offer for an investor? ›

A lot of advisors would argue that for those starting out, the general guiding principle is that you should think about giving away somewhere between 10-20% of equity.

What is an investor simple explanation? ›

An investor is an individual that puts money into an entity such as a business for a financial return. The main goal of any investor is to minimize risk and maximize return. It is in contrast with a speculator who is willing to invest in a risky asset with the hopes of getting a higher profit.

How do you solve investment questions? ›

When working on investment word problems, you will want to substitute all given information into the I = Prt equation, and then solve for whatever is left. You put $1000 into an investment yielding 6% annual interest; you left the money in for two years. How much interest do you get at the end of those two years?

What is an investor in your own words? ›

An investor is any person or other entity (such as a firm or mutual fund) who commits capital with the expectation of receiving financial returns.

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