Net Profit Margin Analysis - The Strategic CFO® (2024)

• Tags:gross profit, gross profit margin, net income, net profit margin, profit margin, profitability
• By: Dan
• July 24, 2013

See Also:
Net Profit Margin Ratio
Gross Profit Margin
Opportunity Profit Margin Ratio
Financial Ratios
Net Income
What is Profitability Index (PI)?

Net Profit Margin Definition

The net profit margin, also known as net margin, indicates how much net income a company makes with total sales achieved. A higher net profit margin means that a company is more efficient at converting sales into actual profit. Net profit margin analysis is not the same as gross profit margin. Under gross profit, fixed costs are excluded from calculation. With net profit margin ratio all costs are included to find the final benefit of the income of a business. Similar terms used to describe net profit margins include net margin, net profit, net profit ratio, net profit margin percentage, and more. To calculate net profit margin and provide net profit margin ratio analysis requires skills ranging from those of a small business owner to an experienced CFO. As a result, this depends on the size and complexity of the company.

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Net Profit Margin Calculation

For example, a company has $200,000 in sales and $50,000 in monthly net income.
Net profit margin = $50,000 / $200,000 = 25%
This means that a company has $0.25 of net income for every dollar of sales.
Steve has $200,000 worth of sales yet his net income is only $50,000. By decreasing costs, he can increase net income. In conclusion, he evaluates his decision and decides to implement the online system he was thinking about.

Net margin measures how successful a company has been at the business of marking a profit on each dollar sales. It is one of the most essential financial ratios. Net margin includes all the factors that influence profitability whether under management control or not. The higher the ratio, the more effective a company is at cost control. Compared with industry average, it tells investors how well the management and operations of a company are performing against its competitors. Compared with different industries, it tells investors which industries are relatively more profitable than others. Net profit margin analysis is also used among many common methods for business valuation.
Easily discover if your company has a pricing problem. As you analyze your net profit margin, it’s an opportune time to take a look at you pricing. Download the free Pricing for Profit Inspection Guide to learn how to price profitably.

Resources
For statistical information about industry financial ratios, please go to the following websites: www.bizstats.com and www.valueline.com.