Morningstar, Inc. (MORN) is a leading provider of financial information via Internet, software, and print-based products to individual, professional, and institutional investors. Its largest competitors in the financial information sector are Bloomberg, L.P., MarketWatch, Inc., and Thomson Reuters Corp. (TRI).
Morningstar provides detailed financial data on more than 621,000 stocks, mutual funds, and other investment products for individual investors, financial advisors, asset managers, retirement plan providers, and sponsors. It also delivers market data on more than 15 million indexes, equities, options, and commodities.
In delivering financial information to investors, Morningstar does business in the media, asset management, and publishing sectors. It is a respected and reliable source of investment analysis; it produces approximately 5,100 manager research analyst reports that are widely used by investors to determine the investment quality of mutual funds and exchange-traded funds. More detailed information is available through a subscription service, which is available at many public libraries. Morningstar’s revenue in 2019 was $1.18 billion, a year-over-year increase of 15.6%.
Key Takeaways
- Morningstar publishes financial data for investors covering approximately 621,000 stocks, mutual funds, ETFs, and other investment products.
- Three of Morningstar's key competitors are Bloomberg, L.P., MarketWatch, Inc., and Thomson Reuters Corp.
- Bloomberg is famous for its "Bloomberg Terminal," a computer interface and software system that helps large institutional investors track stock market activity and generate detailed reports.
- MarketWatch (which is owned by the same company that owns Barron's and The Wall Street Journal) caters to the individual investor with its wide array of portfolio building and tracking tools.
- Thomson Reuters' key strength is its ability to provide timely financial information and services to businesses and individual investors around the globe.
Bloomberg, L.P.
Bloomberg is a leader in the market for business media. In addition to its own syndicated news service and magazine, Bloomberg offers real-time financial news, market data, and analysis via Bloomberg Television, radio, and the Internet. In its analysis, the company targets certain areas of interest, namely the tech sector, politics, sustainability, and luxury. It's estimated the company generated more than $10 billion in revenue in 2019.
The Bloomberg Terminal, a platform that streams and integrates price data, financial information, and news to more than 325,000 customers worldwide as of 2020, accounts for a substantial contribution to Bloomberg’s revenue. With a service price upwards of $20,000, the typical customers for a Bloomberg Terminal are large institutional investors.
MarketWatch, Inc.
MarketWatch is a financial information site headquartered in New York City and is owned by Dow Jones & Company, which in turn is a property of News Corp. Dow Jones & Company also owns two well-known and respected financial publications, Barron's and The Wall Street Journal.
The MarketWatch website attracts more than 20 million visitors per month, making it among the most popular business website. In addition to business news, the site publishes original personal finance content. This includes stories, interviews, podcasts, videos, and market briefs. The site offers free investment data and portfolio management tools which allow investors to create online portfolios and track their favorite stocks. The tool includes an asset allocation chart and helps investors track performance on both a percentage and dollar basis. They also offer paid subscription products targeting retirement investing and ETF trading.
Thomson Reuters Corp.
In terms of market share, Thomson Reuters is one of Morningstar’s largest competitors. It is a market leader in the financial data sector, with a 2019 revenue of $5.9 billion. The company’s core strength is in providing financial information and services to businesses and individual investors across the world. Subscription sales numbering in the hundreds of thousands to its online financial services account for most of the company’s revenue. The company came into being in 2008 when Canadian information provider The Thomson Corporation acquired Reuters, a financial information company founded in London in 1851.
FAQs
Morningstar, Inc. (MORN) is a leading provider of financial information via Internet, software, and print-based products to individual, professional, and institutional investors. Its largest competitors in the financial information sector are Bloomberg, L.P., MarketWatch, Inc., and Thomson Reuters Corp.
Who is Morningstar's biggest competitor? ›
Morningstar, Inc. (MORN) is a leading provider of financial information via Internet, software, and print-based products to individual, professional, and institutional investors. Its largest competitors in the financial information sector are Bloomberg, L.P., MarketWatch, Inc., and Thomson Reuters Corp.
What companies are similar to Morningstar? ›
Top Competitors & Alternatives to Morningstar
- InfoTrie. Singapore. InfoTrie: Global Data Intelligence Leader since 2012. ...
- Exchange Data International. United Kingdom. ...
- Finnworlds. Bulgaria. ...
- Cbonds. Netherlands. ...
- FinPricing. Canada. ...
- Tradefeeds. Austria. ...
- CrawlBee. USA. ...
- Global Database. United Kingdom.
We do business with a wide range of customers that includes individuals and institutional investors in public and private markets, advisors and wealth managers, asset managers, fixed-income market participants, and retirement participants.
What is the market share of Morningstar? ›
Morningstar inc achieved revenue growth of 13.15 % in Overall company, and improved market share, to approximately 49.86 %.
What is better than Morningstar? ›
Other important factors to consider when researching alternatives to Morningstar Direct include customer service. The best overall Morningstar Direct alternative is Bloomberg Terminal. Other similar apps like Morningstar Direct are Seeking Alpha, AlphaSense, Simply Wall St, and Ziggma.
What is Morningstar known for? ›
Deep Data and Research Capability
Our investigations into investments begin with the research, data, and tools from Morningstar, Inc. and its subsidiaries, a global leading provider of independent investment research.
Which is better Zacks or Morningstar? ›
Zacks is much more quantitative in nature, while Morningstar uses fundamental analysis as a larger part of its recommendations. Morningstar appears to base its recommendations on an unbiased scale, while the Zacks Investment Research rating system is based solely on giving its members the most potential for profit.
Is paying for Morningstar worth it? ›
In the crowded world of investment analysis, Morningstar stands out as one of the best-known and well-respected providers. It's especially useful for mutual funds and ETFs, thanks to its five-star rating system.
How trustworthy is Morningstar? ›
Morningstar is a highly regarded mutual fund and exchange-traded fund (ETF) rating agency. The agency's research is used by many big names in the financial sector, including the Financial Industry Regulatory Authority.
The Morning Star Company is a Woodland, California-based agribusiness and food processing company founded in 1970. The company was originally founded as a trucking outfit by Chris Rufer, who remains the sole owner.
Is Morningstar expensive? ›
Subscriptions to Investor are available at the following term lengths and prices: $34.95 for monthly, $249 for annual (save 41% over a monthly plan). Don't have a subscription?
Does Vanguard use Morningstar? ›
Vanguard Mutual Funds
All lists can be further sorted by data points such as Morningstar Ratings, Total Return Rankings, Fee Level Rating and Morningstar Category.
Is Morningstar is better than Bloomberg? ›
Bloomberg Terminal rates 4.3/5 stars with 64 reviews. By contrast, Morningstar Direct rates 4.1/5 stars with 146 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
How many companies does Morningstar cover? ›
Our research covers 51,000 public companies. Ratings update daily. Our analysts calculate the star rating range by reviewing: A stock's current price.
Who did Morningstar buy? ›
In 2022, Morningstar announced that it will acquire the S&P Global-owned Leveraged Commentary & Data (LCD), a company specializing in leveraged loan market data, for about $650 million.
Who are Morningstar Farms competitors? ›
Morningstar Farms's competitors and similar companies include Chipotle Mexican Grill, Church's Chicken, Casual Dining Group and Slim Chickens. Morningstar Farms produces vegetarian frozen food products.
Who are the competitors of DBRS Morningstar? ›
Kroll Bond Rating Agency, Scope Group, India Ratings & Research - A Fitch Group Company, ICR Chile, and CRISIL are some of the 10 competitors of DBRS Morningstar.
What is the best free portfolio tracker? ›
Summary of the best portfolio trackers
- Best portfolio tracker overall: Empower (formerly Personal Capital)
- Best for investment research: Seeking Alpha.
- Best simple interface: Stock Analysis.
- Best for crypto, NFT, and DeFi investors: Kubera.
- Best for international investors: Sharesight.
The Morningstar Sustainability Rating helps investors evaluate funds based on environmental, social, and governance (ESG) characteristics. Ratings are expressed using a five-globe system, with one globe being the lowest score and five globes the highest.
